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I began reading this book when a couple friends and I began a new nonprofitAmi's Hopethe 3rd nonprofit I started and the 5th and last in which I had been actively involved. My personal goal was to only use online tools to develop the nonprofit. Unfortunately, personal tragedy pulled me away from Ami's Hope, and just recently I decided to finish the book.
Needless to say, many emotions unrelated to its contents kept me from concentrating. However, after finishing, my overwhelming desire is to get involved with a nonprofit just so I can use this outstanding, organized material. Is that so wrong?!?
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Paused on page 184 "Mobile & social media campaigns for the advanced nonprofit" on 12/16/14 because there's a hold put on the book by another reader Excellent! Lays out a clear strategy for multiple levels of management. I fired off many emails with excerpts from different sections. Will use as reference many times I am certain! Anything Heather Mansfield wants to write, I'll read. She knows her stuff and her books are invaluable to a nonprofit communicator and this one is no exception. Great resource! Most comprehensive book on mobile, internet, and social media and its connection to nonprofits, bar none! Get this book! A nice general overview with some good tidbits of information, but not as engaging and indepth as other books on the subject that I've read. The checklist in the back of the book is great, though! I don't know if there are any newer editions of this, but this one was a bit outdated. Since social media culture and strategy is changing all the time, though, it's understandable. Not as detailed as I would have liked... A little surface, at least it is for someone who is already familiar with marketing but wanted to know specifically how it differed for nonprofit marketing and content creation.